About
Hi, there. We're SO Diamonds.
SO Diamonds launched on a crisp November day in 2024, with a vision to bring you the perfect blend of luxury and sustainability. Since then, we’ve been dedicated to crafting exquisite, lab-grown diamonds that radiate brilliance and elegance—all while remaining refreshingly affordable. At SO Diamonds, we believe you deserve to shine effortlessly, day or night, for any occasion.
WHO WE ARE
Melissa
Meet Melissa, our talented jewelry designer and the creative force behind SO Diamonds. As a proud mom of one, Melissa understands the beauty of balancing everyday life with a touch of elegance. Her passion for crafting timeless, lab-grown diamond jewelry stems from her own desire to elevate daily outfits with pieces that are both practical and stylish. Melissa’s designs reflect her belief that jewelry should not only complement your look but also fit seamlessly into your lifestyle—whether you're heading to work, attending a special event, or enjoying a casual day out. Her creations are thoughtfully designed to bring sparkle and purpose to every moment of your life.
OUR STORY
Trendy Tradition
Welcome to SO Diamonds, where beauty, brilliance, and sustainability meet affordability.
In 2023, a simple yet powerful idea sparked during a heartfelt conversation between my wife and me. She envisioned a world where the timeless elegance of diamonds could be accessible to everyone, without the high costs or environmental concerns of traditional mining. Inspired by her vision, we set out on a journey to make this dream a reality.
